The Modern Men’s Perm: Texture, Volume, and Style That Lasts
Men’s perms are making a huge comeback — and it’s easy to see why. Today’s perm is nothing like the tight curls of the 80s. Modern techniques allow stylists to create natural, effortless waves and movement that enhance your haircut
Supporting the Princeton Youth Soccer League
We’re excited to share that we are supporting the Princeton Youth Soccer League (PYSL), a new community-based program launching this fall for children in kindergarten through 5th grade. Created by local parents, PYSL was designed to provide a fun, inclusive, and
Copacabana, Rio de Janeiro, and Brazil’s Relationship with Beauty
When people think of Brazil, one of the first images that comes to mind is the stunning beach of Copacabana in Rio de Janeiro. Famous for its white sands, lively boardwalk, and vibrant culture, Copacabana is more than just a
Brazilian Blowout: What It Is and Why It’s a Global Sensation
The Brazilian Blowout is a professional hair-styling treatment designed to smooth frizz, enhance shine, and make hair easier to manage. It uses an innovative liquid keratin formula that forms a protective protein layer around each strand. This sealing effect smooths